We Can is a collective platform of civil society, organizations, individuals, institutions and others who aim to end domestic violence against women. The We Can campaign was launched in 6 South Asian countries, including Bangladesh, with an aim to stop all sorts of violence against women. The idea behind the WE CAN campaign is to break the silence, denial, shame and stigma around the issue of domestic violence against women, bringing it under the public domain, into collective consciousness and increasing accountability. The WE CAN campaign was initiated in 2004, at a time when domestic violence against women was not considered to fall under the category of violence in the legal system in Bangladesh.
Currently, the campaign is being carried out in 55 districts, at 400 Union Councils. The campaign was initiated as part of a South Asia regional campaign, with the objective to challenge and change deeply entrenched patriarchal societal attitudes and practices that endorse gender discrimination and violence. In 2011, during the annual general meeting (held on 20th April), the member organizations and individuals decided to continue the campaign with the separate identity of the We Can Alliance to end Domestic Violence (Amrai Pari Paribarik Nirjaton Protirodh Jot). Following the decision emerged the independent platform Amrai Pari Paribarik Nirjaton Protirodh Jot in Bangladesh. At present, 700 Education Institutions, 300 Youth Clubs and 500 organizations are involved with WE CAN Alliance, Bangladesh. WE CAN Alliance, Bangladesh has mobilized more than 1 million Change Makers so far.